Zehr Group has been in the news over the past year building hype over the unveiling of their plans for the site at 607 King St West, across from Google’s new development office. Six months ago, they engaged Carve to create a brand and marketing campaign to promote this massive, multi-use, multi-highrise condo community. The teaser campaign Carve launched will use a mix of traditional and social media PR, digital marketing, and web (sixomidtown.com).
The campaign creative for the teaser launch was carefully developed using a composite image of real drone photography, mixed with computer-generated renderings. In the process, the vision of what SIXO’s surrounding will feel like in 2020 was depicted, including a vision of the future multi-modal transit hub, LRT and other currently active projects.
Rachel Kloosterman joins Carve as Digital Marketing and Social Media Coordinator. She will help us research, construct, analyze, optimize and report online traffic and conversions for our clients. We’re happy to have her on the team.
Joining Carve is Web Developer, Satty Saini and Account Manager, Phil Price. These guys come to Carve with great experience, talent and smarts. The team is very happy to have them aboard. Expect some pretty cool things from these guys.
Carve has been enjoying many new business wins in the latter half of 2016 as new clients come to the agency. Some of the new clients include Baxter Pharmaceuticals, Peraso Technologies, OfficeNetwork, Wade Antenna, Atlas, VanMar, Iron Gate Financial, Sixo and Zehr Group.
Peraso Technologies is a fabless semiconductor company – one of the top 3 in the world – specializing in the development of 60 GHz wireless chip sets. They are involved in the exciting global expansion of WiGig broadband using the 60GHz band in the RF spectrum. Peraso’s platform helps end-users achieve multi-gigabit per second wireless communication that has low-latency, is uncongested and interference-free. Peraso has engaged Carve to craft a new brand campaign to align their global presence with a new high quality and modern brand image. The new Peraso branding is set to launch in October 2016.
OfficeNetwork is a work-leader in creating small office solutions for expanding international companies. With headquarters in San Fransisco, and smaller offices in Canada, USA, Asia and the UK, OfficeNetwork felt it was time to rebrand to more professionally position their company for growth. Carve will be creating a new brand identity, new marketing support materials and a new website to start. The new campaign for OfficeNetwork is expected to unveil in November, 2016.
VanMar has a great reputation for construction, construction management, design/build and large-scale development. In order to align this reputation with a solid and professional brand image, Carve has been engaged to create a new design and messaging platform. Watch for the campaign to be released online in the third quarter of 2016.
Iron Gate Financial (IGF) is a company specialized in real estate acquisitions, development and mortgage finance. To grow their business, create new leads and build a confident and professional brand, IGF has partnered with Carve to create a new top to bottom campaign. IGF has tapped into Carve’s unique mix of Financial Services experience and intimate knowledge of large-scale real estate development marketing.
WADE Antenna and its Military/Defence brand, TACO Antenna, hired Carve to re-brand and re-position itself to grow the business in North America and Europe. Carve will be building an integrated B2B campaign and launching a digital marketing campaign to support the company’s sales strategy in creating and converting more sales leads. New TACO website headlines the campaign: http://www.tacoantenna.com
One of Kitchener’s successful developers will soon be sporting a new, modern brand image. Carve has created the new brand identity, which will soon be making its presence in the Waterloo Region.
At the same time, Carve has also been hired by Zehr Group to begin the brand development process and marketing planning for the new development planned to be built across from Google’s new development office.