B2B Marketing

Office Plus

Office Plus is a small network of member-owned business products retailers. In order to stand out and compete against the big Staples retailers in their trading areas, OP needed to be impactful. Carve created the “Plus” character to build awareness of the brand and emphasize the plus in their service level (by showing the character in real office settings) to articulate the “there when you need it” promise. The campaign extended to print advertising, online marketing, web, in-store merchandising, packaging and events.